“Engineer Yrjö Uusivirta is a fictional character representing the Finnish energy company Helen. Yrjö gained fame through a series of unconventional ‘advertising’ videos, in which he talks about sex and toilet behaviour in order to explain Helen’s innovations. The Yrjö Show is his new comedy show, where Yrjö Uusivirta steps out of the studio and causes awkward situations at Helen’s real-life headquarters.”
